Exceptional customer experiences are one of the few brand differentiators that are still hard to imitate. To encourage and cultivate raving customers, you want to provide outstanding experiences that set your company apart and leave an indelible impression.
Meeting expectations is tablestakes
I’m not saying don’t meet expectations. But, that just the ante for playing in the game. I’m implying that “good enough” is not good enough anymore. In order to raise the bar and achieve the WOW factor, your experiences that you provide customers must go above and beyond their expectations. This may sound like a broken record, but this bears repeating! Your customers aren’t wowed by “good enough” experiences that just “meet” their expectations. Being “good enough” won’t give you a competitive edge.
To have a growing, thriving business, you need to have customers come back time and time again. Loyal customers. They need to spread the good word about your company.
To foster customers like these, raving customers, you must do more than simply meet their expectations! You need to provide innovation experiences that exceed their expectations and delight their senses.
Customer expectations are evolving – fast
Keep on top of your ever-changing customer’s expectations by talking to them, gaining their feedback, and creating a strong relationship. If the experiences you provide your customers aren’t continually innovative, you may find yourself playing catch-up while falling further behind your competition.
Image provided with permission by Microsoft