As we search for, find and read books on customer experience, we’ll be adding them to this page with a short summary / recommendation. We hope this will be beneficial to you!
Happy R.A.V.I.N.G. Customers, by Carol Buehrens
Available now! [See preview]
Having “Happy R.A.V.I.N.G. Customers” is the key to customers staying loyal to you or shifting their loyalties to your competition. You want more than just satisfied customers – you want customers who love you and RAVE about your company. Having R.A.V.I.N.G. Customers is a powerful concept. They act as your marketing agents, positively directing new customers your way. In this book, R.A.V.I.N.G. is an acronym standing for 6 powerful steps that help you grow your business and strengthen your customer-focused employee culture. This book has multi-tiers of helpful advice, from strategic planning for upper executives, to hands-on tools for the daily practitioner.
Buy it now on Amazon amzn.com/099102740X
RavingCX readers SAVE 10% at createspace.com/4628573 – enter discount code: CG83XLJ6
Interesting in BULK orders for your company? Contact MCH PRESS – they’ll be happy to accommodate.
The CX Revolution, by Jeofrey Bean and Sean Van Tyne
These two guys have done your research for you. This book is current and relevant, highlighting the key role customer experience should play in your company’s business strategy. Extremely well-written and interesting, the case is made for the changing field of customer experience. Interspersed with high-profile studies, along with practical advice, this book takes you from the beginnings of several start-up companies to their incredible success, and some to their very recent and untimely demise. Buy this book for the strategists in your company. If you don’t think that your customer’s experience with your company’s processes, people, organization, and your brand are overwhelmingly crucial, think again.
Chief Customer Officer, by Jeanne Bliss
Jeanne is a fantastic writer, speaker, and consultant. You can tell that, throughout this book, she speaks from experience, and her heart. From tactical to practical, she provides tips and ideas to really make “it” happen at your company. “It” is, of course, the customer-focus you need to take your business past overdrive to thrive. Buy this one for your executive tier.
Customer CEO, by Chuck Wall
Your customers have the power – and whether you like it or not, that power can make your company successful or bury you in the bone-yard. Chuck provides great advice on how to profit from that power, and how to make it grow – even in a downward climate. The book’s simple, three-step formula lays it out for you: Customer Power + Active Engagement = Transformative Profit. Every customer wants to know, “What’s in it for me?” and this book helps you frame your answer so that everyone can succeed.
I Love You More Than My Dog, by Jeanne Bliss
Jeanne knocks it out of the park once again. She lays it on the line, emotionally and with heartfelt passion. Every section makes sense, and more importantly, are moralistic. Her stories about “beloved companies” will stir you. If not, I ask why not? After reading this book, it was so much on my mind that I introduced our CEO as our “beloved president” to a large management meeting. (Luckily, this was met with humor and others wanted to know if they were beloved also.) Just read the book – the values she highlights are hard to argue against. Net, net, this is the one I gifted our CEO. (He continues to quote pieces from it.)
What’s Your Purple Goldfish, by Stan Phelps
Something must set your business apart from the rest of the crowd. In his book, Stan not only makes the case to go the extra mile for memorable experiences, he has captured tons of examples where companies are actually doing just that. From pet goldfish in a lonely travelers hotel room, to tiny worry dolls given as special gifts at the conclusion of dining out, Stan sets the stage for adding extra touches that take the ordinary to extraordinary. If you’re looking for ideas, read the real, applicable innovations these companies have provided to create truly amazing customer experiences. It doesn’t have to take a lot to make that difference – and Stan proves it throughout this interesting, and eye-opening, book.